Ideology/ideological – An ideology is a system of beliefs that people abide by. For example religion.
Interpellation – Interrupting
Encoding/decoding – encoding a message is thinking of a message and speaking it. When you decode a message you understand what someone else is saying to you.
Hegemony – Domination or leadership of a country or a social group.
Appropriation – The taking of control or possession of property
Taking of information of property to mass-produce without permission of owner.
Bricolage – Is a collage of materials to create one thing from lots of things. Such as a documentary.
Re-appropriation – Appropriating something that has already been mass-produced.
Counter bricolage – taking a products and making them your own by giving them new meaning.