Press. Pause. Play. evaluation

Press. Pause. Play. Evaluation                                                                      Critical and Theoretical studies

JadeStipetic

The digital revolution has provided many opportunities for the arts. After watching press. Pause. Play I have come to realise exactly how the change in technology has provided faster distribution and more varieties for music, video, journalism etc.

“Around 40-50 years ago, no one was an artist. Now, everyone is an artist, a photographer a musician.”

Featured in the documentary is an artist called Olafur Arnalds, a musician from Iceland, He creates music that includes mixing classical music with pop music. “I’m guess I’m trying to make classical music popular.”  Via the internet, Olafur has become famous. From being at home he created all of music using digital programmes, in which fans created music videos and works or art for him.  One of the music videos sent to him he used as a promotional video for his new track. By the power of the internet, an orchestra came in contact with him and now Arnalds tours with them and entwines them with his music. I personally, find it amazing that the internet can provide opportunities like this.

But it’s not just music that can be created in the digital era, using up to date technology. Journalists can to. “Tech comes first, than the artist. The artist didn’t make oil paint; artists abuse things that were built for a different purpose.” For instance in journalism, if an accident happened the journalist comes along and makes a story out of it. It gets broadcasted on the internet, the radio, the television and printed. So the chances of a news story being heard of are increasingly high and will continue to be increasingly high.

Digitalisation has allowed news to be put online, which of course is subject to the audience whether they want to read it or not and therefore news is subjective, as is all art.

A famous writer, Seth Godin, told a publishing company that they can print his book for him but “I want it publishing within a week and putting online for free.” The publishing company said “It will be printed in a month and we cannot put your book online for free.” In essence I guess this was essentially this was fundamentally the start of e-books being popular. Godin uploaded his book onto the internet by himself and the e-book sold more than what the hard copy book did. I guess this highlights the change in technology, it shows that people are interested in new electronic devices, the internet it is the ever changing product that makes us see things differently as opposed to 20-30 years ago.

In conclusion, the rise in technology opens new doors for all arts, the generations that are to come will work with this technology and probably a lot better technology than what we have around now as it is changing so rapidly. It enables us to create the, what used to be impossible. When people used to create journalism via movable type I don’t imagine they would ever have thought that journalism could have been shared like it is today,

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