Using specific examples consider the impact of new media on contemporary practice and/or society.

Using specific examples consider the impact of new media on contemporary practice and/or society.

Direction: Discuss the ethical implications of this development, perhaps in relation to globalisation and global networking.



Global networking is any form of online interaction that can be reached around the world. For example Skype, the application enables you to speak to other people in foreign countries through an interactive environment.  In 2009, it was predicted that there were three billion people using the internet on a global level.


The digital era is rapidly developing, meaning that other mediums such as the newspaper and radio are becoming out dated and as a consequence will more than likely soon be extinct.


For example, we are currently at the peak of social media usage.  Social media sites such as Facebook and Twitter and being used excessively to distribute news around the world. People are therefore frequently ignoring newspapers because they can reach their news sources online, which have more benefits.

“While corporations are learning to listen, filter and harvest social news to great advantage by using Twitter and other social news channels such as YouTube, MySpace and Facebook, citizens are also learning how to harness the power of social news flows, very often to create news reports that challenge those of the mainstream.” Jones, JJ. Salter, LS. 2012, DIGITAL JOURNALISM, Sage publications: London.


Journalists use Twitter, Facebook, blogs and other web 2.0 sources to distribute their news but also use peoples Tweets and Status’ as news sources. Twitter leaked information on Osama Bin Laden’s death, Whitney Houston’s death and The Hudson River plane landing before any other major news corporation.  Huge stories like this reflect the power that social media contains.


The death of Osama Bin Laden was first revealed via Twitter by an IT consultant in Abbottabad going by the name of ReallyVirtual.  He only realised that he had been tweeting about the killing when Obama declared the details via television news. Here are a list of his Tweets –


“Helicopter hovering above Abbottabad at 1AM (is a rare event).”

“A huge window shaking bang here in Abbottabad Cantt. I hope its not the start of something nasty :-S”

“The few people online at this time of the night are saying one of the copters was not Pakistani…”

“People are saying it was not a technical fault and it was shot down. I heard it CIRCLE 3-4 times above, sounded purposeful.”

US officials stated that the raid took less than 40 minutes, but Mr Athar said there was still a military presence in the area two hours later.

“And now, a plane flying over Abbottabad…”

“I guess Abbottabad is going to get as crowded as the Lahore that I left behind for some peace and quiet. *sigh*”

Events such as this one has proven that mainstream news cannot keep up with citizen journalism, people who view events first hand like to upload them to the web anyway they can. There are several platforms that allow us to do this. Even the BBC is competing against Facebook and Twitter through having an app that allows you to upload your news along with photographs and video. Since Twitter has been created it has played a leading part in today’s society and the broadcasting of news events in particular.

Twitter also revealed the Whitney Houston death 27 minutes before any other media broadcasted the story.  Ironically the man who tweeted this breaking news only had 14 followers.

“omgg , my aunt tiffany who work for whitney houston just found whitney houston dead in the tub . such ashame & sad :-(”

he tragic news of Houston’s death spread fast on Twitter. In fact, about 2.5 million tweets and retweets occurred in the first hour, amounting to more than 1,000 tweets a second, according to Topsy Labs.

“Contemporary terrorists have put the broadcast media in a difficult position over how to cover terrorism without advancing terrorism’s goals.” A.Odasuo Alali Kenoye Kelvin Eke, aokke, 1991,Media coverage of terrorism, Sage Publications Inc: California.

Although some Tweets are erroneously distributed, for the contemporary world what does this mean for the media industry? Online news produces more income and audience than what newspapers do.  However, there are many benefits of using online as a news source, the fact that the majority of online news sources are free and that you don’t have to wade through pages and pages of news that you don’t want to know about, you can use search engines to filter what particular news article you are looking for which is massively beneficial.

But, is it ethical? When you look behind the news to who creates it, will people lose jobs in the digital era? Andrew Mcafee seems to think so, after watching his TedTalk it becomes remotely obvious that the labour force will be effected and therefore justifying products such as the I pad and Android seems a little more so unethical. The apps that people are creating for these two pieces of technology could potentially take jobs. The news is now at a click of the button for a consumer, interacting with the newly created environments means that soon newspapers will be virtually non-existent.

This leads to the argument about a paradigm shift within technology.  Within journalism we used to receive our news from newspapers which then later developed to the television. However, since news has become online based has there been a paradigm shift? A change in the way we view news has changed and therefore the rules of news has changed drastically. The methods of viewing the news have transformed, having now using social media sites and blogs. The rise of citizen journalism is shaping a new reality for news as a whole. The impact that it is having on society is strange as more people are becoming news literate which could remove jobs but also create them.

The E-reader is a classic example; it is an excellent idea in its entirety however, what happens for the world of print, again. Publishers will lose business and the websites that sell E-books such as Amazon will gain all the profit, similarly, it is the same for stores such as Block Buster, there competition is now all online based, Love-film. Even Love-Film is now linked closely with Amazon.

Jones, JJ. Salter, LS. 2012, DIGITAL JOURNALISM, Sage publications: London.

A.Odasuo Alali Kenoye Kelvin Eke, aokke, 1991,Media coverage of terrorism, Sage Publications Inc: California.


AUTHOR(S) (Year) Title. Edition – if not the 1st. Place of publicati


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s