The Times newspaper compared with The Times online

Comparison of ‘the Times’ newspaper and ‘The Times’ online.

The tabloid newspaper ‘The times’ is a professional and educational newspaper. It has an audience on a wide spectrum, ranging from 18-50. It is aimed at literate, educated people who have an interest in current affairs, politics and arts.

The Times newspaper offers an online equivalent.  They both use a mast head placed in the top middle. When audiences buy their newspaper or use their website they decode the brand in terms of semiotics. Therefore creating a reputable corporate identity.

Both The Times online and The Times newspaper use a lure in the same place. On the right hand side of both mediums there is a lure. Which is a story designed to attract the audience to read the articles within the paper or on the website. Interestingly The Times have also placed their leading stories on the right hand side of the layout, directly opposite to the lure. I think that this could possibly be confusing to the reader. However, this technique is also effective due to them using the exact same layout online imitating the print; their audience will then know exactly where to read the leading story in both mediums.

At the bottom of The Times newspaper there is cream coloured section that creates a division from the lure and the leading story. Within the section is the start of stories which are designed to be placed there to encourage the reader to buy the paper and read on. The Times online also shares the same method but a little differently. The context is still the same however apart from they use dark green, purple, like green and orange bars for the title of each news article. I believe this is to also attract the audience to the articles. Websites always use bright colours so that the pages look more aesthetically pleasing.  The web alternative also has alternative articles to look at alongside the lure, which is entitled ‘Latest’. The idea of this being so that the audience can find the latest news instead of searching which is one of the main functions of news mediums to give current news on affairs and events in the region they are covering.

Nevertheless there are a lot of difference between The Times newspaper and The Times online.

Firstly, the newspaper uses a box out, generally a box out is a catchy piece of writing published along with a photograph which sits just underneath The Times’ brand identity. The example I have used says ‘Last minute shopping for a bride to be’, with a picture of a celebrity. This is clearly designed to entice their female audience. The idea being that they will want to either buy the paper or read that specific article if they already do read the paper.  However, The Times online uses advertisements next to the lure. The adverts play the same role as the box out but use moving graphics to attract all audiences.

Obviously in print you can’t use links to other pages and contents pages are barely used. It is just a simple case of flicking through the pages to see what entices you to read on.  Online is completely different. You have the option to browse through so many pages. Where the box out is placed in The Times newspaper is where the links to other pages is placed.  The Links include- News, opinion, business, money, sport, life, arts, puzzle and papers. The helps the audience to navigate through the website properly. Having links such as these breaks down the newspaper into nine parts which gives the audience the option to roam freely rather than a paper which gives you a limited choice to read. If a person is interested in sport they can click on the sports link and be navigated to a page purely sports orientated, were as in a newspaper they have to flick through the pages to find the sports content which there is less off compared to online. I think that this is one of the plus sides to having news online as the search function is not intricate. Which is especially good for people who are eager to find their news as quickly as possible, they can also save their pages using the ‘Favourites’ tab which is provided by all browsers making all  news website fast and more accessible.

There are also differences with the headlines. When papers are displayed next to each other they all tend to use big bold headlines that are quick and snappy to encourage people to buy their paper. Therefore headlines are the first thing people see at a glance of any paper. They play a very important role within newspaper sales.  The example I have used headlines says ‘Slaughter in Misrata’.  This headline is very short and tells the audience exactly what has happened without using any adverbs which I think reflects their audiences very well. Unlike the Sun which headlines are usually packed full of descriptive language, such as ‘Fighting rages on in Misrata’ and ‘Rebels claim Misrata ‘victory’. The Times’ headlines clearly appeal to middle class, well educated people.

However, online headlines are completely different. When on the internet, you as a consumer search for what you want to read. Therefore the size of the headline is irrelevant because if you wanted to read The Times online you would navigate to that page. The headline is written in Times New Roman and dominated by The Times’ brand identity unlike in print were there is an even balance.

The Times newspaper is also well known as the founder of The Times New Roman font. Which happens to be a very popular font and a default in all Microsoft Office software. As a result the font is seen by a vast majority of people everyday, making The Times newspaper recognisable as they use the same font throughout their paper and online website.


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