The primary colors of the logo show fun, excitement and childlike energy. The overlapping letters of the logo are suggest  the amount of users within the eBaygroup.

The letters are not on the same level. It gives the logo an funky feel and shows that company is always open to change.

The unusual capitalization of the letters. notice that the letter B is not capitalized in the logo. Designers at CKS thought a capital B would look out of place in the middle of the logo so they capitalized letter Y instead.


one glance at the Amazon logo and the first thing people think is a boring fonted logo that says ‘’ but it’s not.

After researching the Amazon site and logo i have come to find that the idea behind the website was to display everything that their companys have from A to Z.


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