Brand Visual aesthetics

Visual aesthetics

The Yadu logo is designed in a simplistic manner that uses a heavy and blocky font.  I used this font to express the usability and accessibility of the website. It’s easy to read and appears very dominant compared to other websites that use a more basic font such as ‘Amazon’.

I chose to use black as the colour of the writing. I chose this because of the connotations the colour black has, such as – powerful, unisex, mysterious and dark which perhaps dominates other website logos at the same time as being easy to read and recognise.

yadu music – initially i chose red for the colour of my headphones but instead i chose green instead purely because its brighter. Secondly because other ecommerce brands such as Amazon and Ebay uses bright colour in order to attract their customers.


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