About my brand

About my brand

I have created three brand identities for the online e-commerce company ‘Yadu’.  The reason being is so the brand identity can be used across a range of media, just like specified in the brief.

To create a no fuss ethos throughout my brand I created three different icons for all three designs. For example a DVD icon next to the name of the brand to show the audience that the company sell DVDs, a simple idea that covers my target audience of 18-30 year olds. Together with my slogan ‘Do it your way it creates a more simplistic style, if the audience get to choose their products their own way like the slogan states then the age range is definitely covered due to the individuality aspect of the website.

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