Brand brief


my brief is to create a brand identity (logo) for a new e-commerce company. The company wish to have a simplistic house style in which the logo expresses. It is important to the company that their brand can be used across a range of media so that they have a complete brand package. They aim to be noticed by brand such as ‘Apple’.

Target  audience – 18-30 with a disposable income.

The company specialises in online trading, selling products that have lost their use to their owner.

Examples of companies specialising in the same trade are –

  • Ebay
  • Amazon
  • Play
  • Cex

To achieve the task at hand i am going to research similar sites which use the same age range and concept, such as the above listed. Then i will then interpret my own design to achieve simplicity and accessability for the company.


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